Created with a Purpose

Born on the sun-kissed coast of Italy, Laine blends Mediterranean calm with thoughtful craftsmanship.

Designed with local artisans and brought to the U.S., it offers a quieter, more refined way to experience the shore.

Shop Laine

Unique Experience

  • Exclusive

    handcrafted, you won't find it on amazon

  • Built in Pillow

    A soft, built-in pillow to rest your head

  • Multi Level

    Adjust to your own relaxing preference

  • SPF 50+

    Protect sensitive skin without suffocation

LAINE vs Traditional Beach Tools

Traditional Tools (Umbrella / Hat / Towel)

  Others

Shade that follows the sun

Read without glare

Supports your neck

Tan with face shade

Community & Inspiration

1,000 + Happy Customers

  • ★★★★★

    “I assumed it would be awkward to carry and set up, but it’s actually lightweight and effortless. Once I tried it, I realized how much better my beach days could be”

    Isabella, CA

  • ★★★★★

    “Lying on Laine feels like instant calm. The shade keeps the glare away, my face stays cool, and I can actually relax and enjoy the ocean instead of fighting the sun”

    Natalie, FL

  • ★★★★★

    “It’s surprisingly easy to care for — a quick wipe after the beach and it looks like new again. Simple, elegant, and completely stress-free to use”

    Marco, HI

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